Team Management, Advisors & Investors
Management
David Greenbaum, Co-Founder & CEO
David had been following a pretty conventional career path for a Westchester, NY native. He attended Brown University, worked at Goldman Sachs, went to Yale School of Management, worked at a small venture capital firm and then settled into a job doing corporate strategy at an IAC company. But, the whole time he was looking for the right opportunity to found a startup. The key catalyst for David's aspiration was teaming up with Rob Lenderman, who has a rare combination of technology expertise and marketing savvy. BoostCTR combines David's interests in applied psychology and crowdsourcing. When not working on BoostCTR, David loves playing basketball, trekking through the mountains, and buildin' stuff.
Rob Lenderman, Co-Founder & CIO-CMO
Rob started by studying Nuclear Engineering and realized in his senior year that he was about 15 years ahead of its time (no jobs). He went to work at a small consulting firm building special project requests for companies such as the USPS and the US Air Force. Eventually he made it to Lendingtree.com as a lead developer in the early days. During his tenure there he learned large scale development and became involved in the SEO/SEM world. He also fine-tuned his marketing skills working as an affiliate. He then went to Interval International, another IAC company where he ran a few internal ventures that he grew from zero to a few million dollars a year. That is where the idea for BoostCTR took shape. Rob likes playing paintball, remodeling houses, and wants to spend a few years living on a catamaran one day.
Vince Roche, Co-Founder & Architect
Vince first began his studies in Computer Science and Mathematics at Furman University. He then accumulated almost two decades of software development experience in various companies. Initially working in small software firms, Vince then worked at Lendingtree.com through its growth phase. After that, he went to Attus Technologies, A provider of Terrorist and Financial Watch lists monitoring services. Here, Vince led R&D for their core search algorithms and helped Attus become one of the leaders of their industry. During this time, he also completed his studies towards his MBA at Wake Forest. Being a Poker aficionado, his spare time is usually spent playing poker, in addition to running triathlons and developing new technologies and ideas to further his entrepreneurial pursuits.
Erik Ford
Erik Ford leverages online behavior, media interaction and 1st party data to create intelligent marketing solutions. Erik’s ruthless focus on results is why more than 800 advertisers—including Porsche, P&G, Kraft, Nestle, Dell, Unilever, American Express and Disney— have trusted him to manage more than 2,000 campaigns yielding 160 million monthly visitors and generating $500 MM+ in revenue on websites like Walmart.com and eBay.com. His specialties include online retail marketing, paid search and innovative marketing technologies for maximum impact.
Advisors & Investors
